Is Drunk Shopping the New Drunk Texting?
I sure as heck hope so, and so do the myriad of online fashion retailers (including Canadian superstars Frank & Oak) that have jumped quickly to capitalize on mobile. Mobile purchases at One Kings Lane showed to be 10% higher per order than those made via desktop.
The chart below shows that mobile logins occur at a higher rate vs desktop in the evenings. Draw your own conclusions about what this means for commerce as a whole.
Just imagine if Cher had, like, owned an iPhone and had logged Daddy’s credit card into Fab.
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